The Great JonPearson.co.uk Project
Stage 2
I've decided to unleash Stage 2 of the great JonPearson.co.uk Project early! Yes that's right, I'm moving forward quicker than Britney Spears at a head shaving contest in a rehab clinic! The next stage is one that requires a little audience participation, the whole idea of the project, as it stands, is FREE ADVERTISING. I want to see the effect that free advertising will offer and I want to see how much of difference a bit of free advertising will do to my website stats.
Free Advertising...How?
A genius thought hit me last night, an untapped resource of free advertising, LORRYS, or vans, or trucks, even cars! Now I don't mean plastering lorry's and vans with stickers, I mean writing on DIRTY lorry's, vans and cars. This thought struck me whilst sat behind one such lorry on the M6 last night. On that particular lorry was written "I wish my wife was as dirty as this", and this got me thinking, I wonder how many people have seen that, written on that lorry, on its trip from where ever to where ever?
Now there is every chance that the lorry was only going from Coventry to Birmingham which is a trip of about 22.3miles (so the AA inform me). But I was one of 4 cars that were able to see the writing, for roughly a 2 mile stretch of motorway (here comes the maths bit).
Soooo if we take a trip of 22.3 miles with 4 cars seeing and reading the phrase every 2 miles then that means that (22.3/2 = 11.15, 11.15 x 4 = 44.6) roughly 44.6 cars will have seen and read that phrase on the lorry's journey to Birmingham. Then you have the trip back, another 22.3 miles so on a round trip of 44.6 miles the amount of cars that have seen that phrase is 89.2.
Round trips!
But what if that lorry was going to MANCHESTER, being a round trip of roughly 213.2 miles (thank you Mr. AA again) that's a staggering 426.4 cars! Coventry to Glasgow that's a round trip of 620.2 miles, using my formula that's 4961.6 cars!
This all sounds great but its based on a very loose formula. So we'll take the examples above and modify them slightly:
I based the fact that 4 cars would see the phrase on the lorry every 2 miles, that's if the traffic is moving at a slow pace of about 20mph, if its stationary then the formula will still work (because no one is moving). However if the traffic is moving at a steady 70mph+ then the amount of vehicles that see the lorry is increased but the amount of Phrase viewing decreases. More complicated maths to get my head round now.....
So I'd say the amount of cars that pass/see the lorry increases 150% per mile, as cars pass lorry's quicker but lorry's don't pass other lorry's that fast.
New Formula
4 vehicles per 2miles = 2 vehicles every 1 mile, which in turn = 5.5 vehicles per mile (vpm) after applying the new formula of 150% more cars per mile when traveling at 70mph+.
However I'd say that less than 25% of the vehicles will actually read and take in what is written on the lorry/van/car.
So......
25% of 5.5 is 1.375. Meaning that only 1.375 vehicles per mile will view the phrase, we want a higher Vehicle View Per Mile (vvpm) than that, but its what we'll have to put up with for now (until my master plan takes effect). So working on my new vvpm formula:
Coventry to Birmingham = 61 vehicle views
Coventry to Manchester = 293 vehicle views
Coventry to Glasgow = 853 vehicle views
Poor in comparison to the original amount of views for a trip to glasgow and back of 4961.6 vehicle views, but its a start.
It all eventually boils down to this: "in a 100mile stretch of motorway, traveling at around 70mph, there will be 137.5 vehicle views". And then another thought hit me.......thats only per vehicle!
More Vehicles MORE VIEWS
Its simple maths now, the more vehicles the more views! So 2 lorry's going to Glasgow with my phrase on the back = twice the amount of coverage (unless they are traveling in convoy, then its the same due to them being passed by the same people).
So I have 10 lorry's traveling on average about 90 miles a day, more maths:
1.375 x 90 = 123.75 views per vehicle (vpv)
123.75 x 10 = 1237.5 views per day (vpd)
Now that's not bad!
Here is my plea to you, the reader who has read this entire article so far! If you see a lorry/van/car or any moving vehicle bearing the phrase JonPearson.co.uk, dirty van project please continue the trend. Dirty lorry's/van/cars even if it is you're own vehicle write this phrase in the muck:
JonPearson.co.uk, dirty van project.
and we'll then sit back and wait for the results.
Thank You.
Jon Pearson